Our
Story
Our
Story
Story
Hello!
our story
Hi, I’m Paula — founder of SWIMSARA.
The idea for this brand didn’t come from a boardroom. It came from a moment in a villa, when my daughter turned to me and said: “Mum, can you please put your boobs away?”
That one sentence hit me. I realised I was going topless just to avoid awful tan lines — not because I felt confident, but because I had no other option.
After having children, I no longer felt comfortable in skimpy bikinis. I wanted to feel sexy, supported, and stylish… but still be able to tan without compromising how I felt in my own skin.
When I couldn’t find anything that ticked all those boxes, I decided to create it myself and that was how SWIMSARA was born.
Today, I design elegant, tan-through swimwear that empowers women to feel confident, radiant, and unapologetically themselves — whether they’re at pool party, beach-bound, or chasing kids through the sand!
With love & gratitude,
Paula x
why swimsara?
Our uniqueness
Tan-Through Technology, Made Beautiful
Our exclusive fabric lets you safely tan through your bikini, without burning and without baring more than you want to. It’s the confidence of full coverage, with the radiance of a golden glow.
Designed by Women, for Women
Our pieces are developed and tested on real bodies — XS to XXXL — and made to enhance your shape, not fight it. Every curve, cut, and strap is considered with your comfort and confidence in mind.
Consciously Made in Scotland
Produced in small, thoughtful batches by skilled women-led teams. We reduce waste, re-purpose off cuts into scrunchies and swim pouches, and support local, female-owned businesses every step of the way.
Why we exist
Because swimwear should do more than fit, it should empower.
We’re here to change the way women feel in swimwear — not just how they look. Every piece we create is a blend of luxurious design, thoughtful innovation, and sun-smart technology, so you can feel confident, covered, and still get your glow.
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